The Creative Process
Imagination, creativity and the need to know “why?” are things that live within all children. At Hyphen Photography, we bring that same inquisitiveness to the creative process. We’ll help you define your story, create a roadmap for the assets you need based upon your marketing and events calendar, and create compelling, emotionally-driven photography to promote your products, services or experiences. We will discuss all the different assets you'll need to present a holistic representation of your brand. This may include photography of the staff and/or leadership teams, the product, service or experience being enjoyed by children and families and play-spaces without little ones. If you are promoting a product, we will include images of the product(s) on their own too! What makes this kids commercial photography studio unique, is the 10+ years of communications, marketing, and design expertise our founder and principle photographer brings to the work.
Together, our goal is to create visual assets that will ensure you stand out from the competition, build awareness and credibility, and grow your brand.
The collaboration process begins with a relaxed conversation to identify your goals and gain clarity around the strategy needed to reach them. Set up a time for a free 30 minute introductory call!
STORY + STRATEGY
Building upon your concept, we’ll outline the story you want to tell and how photography will support that goal. Our sessions are relaxed and in the moment because we’ve mapped out the perfect story and strategy for you.
It’s time to play! Our team shows up fully-prepared to capture the magic moments, whether they are on-stage, in the studio, on location, or behind-the-scenes. Oh, and did we mention, our shoots are stress free and always fun!
Alexis knows what it’s like to run a busy art department, so we’re meticulous about delivering organized and labeled files you can easily utilize in the the creation of your upcoming campaigns, launches, and promotions.