The importance of using images in marketing - 7 facts!

Have you ever sat on the train, on your couch or in a waiting room scrolling aimlessly through social media newsfeeds? Thumb-stopping content is pretty powerful stuff and it’s fun to be more mindful of exactly what made you stop. Was it an image, a moving image (aka video) or a word or phrase that caught your eye? We’ve gathered 7 facts about images and their importance when it comes to marketing and advertising to your consumers. We at Hyphen Photography, Inc. know how important images are to a brands success. They can either elevate you or leave you feeling generic and uncared for. You should take pride in the visuals that represent your company and here’s why:

1. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).

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2. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

3. 11% more B2C marketers than B2B marketers say visual content is the most important type of content today.

4. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

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5. Tweets with images receive 150% more retweets than tweets without images.

6. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.

7. Facebook posts with images see 2.3X more engagement than those without images.

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Hyphen Photography, Inc.